Everlane selects Archroma for its new spring colored denim collection

The collection perfectly illustrâtes Everlane's commitment to "a new way of doing things". The collection is made with 98% organic cotton and 2% elastane. And, among the 11 shared, 5 were inspired by the colors of nature, using Archroma eco-advanced dyeing system.

Everlane explains on the online shop: “To create our garment dyed colored denim, we partnered with Archroma, leaders in the dye technology industry. Their innovative approach develops dyes that are less harmful for the planet. Because of the water used in garment dyeing, it was important for us to find a partner that developed safe dye techniques that both used less water and created less toxic waste water.”

Everlane reflects this inspiration in the shade names, from Archroma Aqua Grey, a gorgeous light sage green, to Archroma Day Break, a lilac-tinged hue, as well as Archroma Rich Earth, Archroma Deep Lapis and Archroma Soy Bean.

Check the full ELLE Magazine article here: 👉 https://www.elle.com/fashion/shopping/a38866939/everlane-colored-way-high-jean/
Check the Everlane collection here: 👉 https://www.everlane.com/products/womens-way-high-jean-rich-earth
Check our Archroma systems here: 👉 https://www.archroma.com/systems-for-your-market