Archroma wins 2025 Just Style Excellence Awards for sustainable product and water circularity project

The awards recognize Archroma’s commitment to driving meaningful change in the textile and fashion sector with win-win innovations that protect the environment while delivering value for brands and mills, local communities and end-consumers.

“As an industry leader working with brands and suppliers worldwide, we feel a deep responsibility to make an impact by putting sustainability at the core of our innovations. Archroma tackles the industry’s biggest challenges head-on - such as developing cleaner and longer-lasting functional effects and reducing water consumption,” Dhirendra Gautam, VP Global Marketing and Strategy, Archroma, said. “We are honored to be recognized in the Just Style Excellence Awards, and we will continue to strive for a better tomorrow through people-centered sustainability.”

Innovation Award for DWR Breakthrough

Archroma won its Just Style Excellence Award for Innovation for developing an effective DWR that is non-PFAS (per- and polyfluoroalkyl substances) and non-formaldehyde, as well as 50% renewable carbon content based on ASTM D6866. PHOBOTEX® NTR-50 not only provides excellent water repellence on all kinds of fibers but also achieves a soft handle that makes fabrics more comfortable to wear, along with improved longevity. This makes it ideal for sports apparel, outdoor wear and home textiles.

PHOBOTEX® NTR-50 also has excellent runnability, which ensures reproducible performance and high production safety, even at elevated temperatures. This is helpful for mills seeking to solve challenges like roller build-up, yellowing and chalk marking in mass production. As a crosslinker-free solution, PHOBOTEX® NTR-50 can also be combined with other products to improve wash and dry-cleaning resistance.

Environmental Award for Water Circularity

The Just Style Excellence Awards jury also recognized Archroma for its success in advancing water circularity with an innovative Zero Liquid Discharge (ZLD) technology at its Mahachai plant in Thailand, reclaiming up to 90%-95% of wastewater.

Using advanced technologies from global water treatment innovator Gradiant, the plant is capable to convert wastewater into clean water for reuse and to recover concentrated brine that industry partners can use for applications such as resin regeneration and chlorine production. This not only significantly reduces the plant's dependence on freshwater from local supplies but also creates a model for sustainable textile dye production as part of a circular economy.

The Just Style Excellence Awards celebrate the top achievements and innovations in the global textile and apparel sector to encourage companies to pursue excellence and drive positive change.