Preview: Archroma, together with Carlin, presents the first "Color Atlas" for Polyester and "Active Wear" Color Trends for Winter 2021/2022

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, is at the Première Vision exhibition to present its 'Color Atlas by Archroma^®'for polyester. This very first color library for polyester brings together 1,440 colors for sportswear and athleisure, swimwear, children's clothing, shoes, as well as for fashion and home textiles.

In this context of innovation, Carlin, a pioneer in anticipating trends since 1947, will present its selection of trends in active wear and will unveil the 3 hottest colors for winter 2021/2022 : “In our societies now ruled by the vital need for ENTERTAINMENT, the DIVERGENT "extroverted Slashers", free-spirited and efficient, stimulate a MAXIMUM SELF-EXPRESSION which combines communicative power and contagious adrenaline.

In terms of shapes, we imagine assertive, shaked, keeled proportions, with volume contrasts: ultra-tight and stretched volumes.
Concerning the materials, this refers to compact knits, fine nervous gauges (neo milano stretch pop), embossed ribs, colored furs, knitted materials, city: ultra-matte color drapery, double sides, jeans, over dye, deep dye.”

AGENDA : PREVIEW CARLIN X ARCHROMA REGARDING THE FIRST "COLOR ATLAS BY ARCHROMA^®" FOR POLYESTER

Feb, 11 – 11AM
Feb,12 – 2PM
Feb, 13 – 11AM

Hall 5, stand 5K52

Book with Annflor Sangan
+33 6 4811 7305
annflorsangan@gmail.com

Selected in collaboration with fashion, sportswear and trend experts, the Color Atlas by Archroma^® Polyester Library brings together new colors for in line with current trends, from the most neutral tones to the most vivid hues to fluorescent colors.

Intuitive use

Composed of two volumes, the first 'Color Atlas' for polyester by Archroma allows professionals to quickly compose the palettes they need:

• Colorful book covers indicate the shades that lie within each book, making it easy to select your palettes
• Each volume‘s accordion-fold book design yields quick, intuitive browsing of all colors allowing for fast creation of mood boards and palettes.
• Also available online, the first 'Color Atlas' for polyester makes it possible to search for the exact color of an object or garment using a photo, thanks to its ‘color on the go' search tool.
• A simple click on each color also lets the user know its environmental impact.

Extremely resistant and reproducible colors

In line with the most demanding performance specifications, the shades of Archroma's first 'Color Atlas' for polyester are characterized by their:

• Excellent resistance to washing, so that they can be easily used for the design and production of sportswear fabrics and articles,
• Achievability and reproducibility in global production supply chains,

Compliance with the main ecological standards, such as bluesign, Oekotex or ZDHC, as well as the specifications of major brands.

Archroma is at Première Vision to present its 'Color Atlas by Archroma^®' of colors for polyester. (Photo : Archroma)

Archroma is at Première Vision to present its 'Color Atlas by Archroma^®' of colors for polyester. (Photo : Archroma)

Archroma is at Première Vision to present its 'Color Atlas by Archroma^®' of colors for polyester. (Photo : Archroma)

^® Trademarks of Archroma registered in many countries.

© 2020 Archroma

END

Media relations

Eve de Rothiacob / Géraldine Clatot
Evesome
+33 623088638 or +33 687811611
eve@evesome.com

Muriel Werle
Archroma
+65 68667422 or +65 9836 8772
muriel.werle@archroma.com

Josina van der Velden
EMG
+31 164 317 014
jvandervelden@emg-pr.com

About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

www.archroma.com

About Archroma Color Management

Archroma Color Management provides innovative solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors, and textile mills. Archroma offers the required tools—through web-based software and customized services—for color searching, color matching, color standards, and the communication of seasonal color palettes. Archroma’s goal is to help its customers achieve accurate color and accelerate their time to market with our tools, services, and support systems.

www.colormanagement.archroma.com

About Carlin

Founded in 1947, Carlin is the world’s first Trend Forecasting Bureau. Headquartered in Paris, Carlin is represented in 25 countries. Carlin teams detect and study the social trends and the new consumption behaviours in order to deduce commercial, perennial and creative solutions, which will make the success of their clients. Carlin’s expertise blends creative vision with empirical, data-oriented analyses. This researches are compiled in trend books and instil Carlin consultancy offer (branding, collectioning and communication).

www.carlin-creative.com.

This press release and relevant photography can be downloaded from: https://www.pressreleasefinder.com/en/