CLASSIC UNDERTONES

Can we take our cast creativity to the next level?

WE LOVE:

Authentic and exclusive blue jeans…
…with unique shaded color tones that reflect our individuality

BUT DID YOU KNOW:

These undertones are created by applying a layer of color under the indigo
The fashion effect is revealed on the jeans using various ‘distressing’ techniques

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release, safe to touch and wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

CLASSIC UNDERTONES / A sulfur bottoming system that brings a new layer of color creativity to your indigo denim

Denisol® Indigo 30 liq
Pre-reduced indigo

This product has received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate
Manufacturing plants located in Asia (Pakistan) and America (Mexico)

Diresul® Smartdenim Blue liq

Diresul® Ocean Blues liq range

Pre-reduced sulfur dye selection for unique bottoming effects

These products have received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate

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Dekol® SN liq – chelating agent

Primasol® NF liq – wetting & penetrating agent

Setamol® WS p – dispersing agent

Best-in-class indigo dyeing auxiliaries
These products have a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

Reducing Agent D p – reducing agent

Leonil® EHC liq c - wetting agent

Selected dyeing auxiliaries compatible with Diresul® RDT sulfur dyes

“SAFE”: IT'S OUR NATURE TO PROTECT / with the CLASSIC UNDERTONES system

Products used in compliance with ZDHC and bluesign®
The Denisol® and many of the core Diresul® dyes are Cradle-to-Cradle certified
Controlled and safe chemistry for the consumer

GOTS APPROVED
ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE/ with the CLASSIC UNDERTONES system

Carefully selected range of sulfur dyes ideal for bottoming on indigo
Provide a market differentiation with a wide range of creative casts to classical indigo and current sulfur bottoming effects

Wide Shade Gamut
Fashion Effects
Premium Quality

CLASSIC UNDERTONES / Main benefits in a nutshell

Safe products from a reliable global partner who applies international safety standards
Complete denim package of dyes and dyeing auxiliaries that ensures consistency and reproducibility
Unique options in wash-down effects on the denim garment
Multiple achievable indigo tones shading with Diresul® RDT specialties
- Diresul® Smartdenim Blue liq
- Diresul® “Ocean” Blues
  - Diresul® Pacific Blue RDT liq
  - Diresul® Caribbean Blue RDT liq
  - Diresul® Arctic Blue RDT liq

The Archroma Way to a Sustainable World / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release, safe to touch and wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE

Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation give additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Classic Undertones flyer

* Below limits of detection according to industry standard test methods