HARD CORE

Do you have to compromise durability for whiteness?

WE LOVE:

A classic white shirt that looks the business…
…and doesn’t age as time goes by

BUT DID YOU KNOW?

The whiter the shirt…the more aggressive the chemical process…
…and the weaker the fabric

The Archroma Way: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Your innovation is critical. Additional effects, functionalities and aesthetics give additional value, helping consumers to achieve their goals, for a life enhanced.

HARD CORE / A complete pretreatment and whitening system for a brighter and stronger cotton fabric... for a style that lasts

Optivator® HPE liq

Enzyme booster
Crease mark inhibitor

Lufibrol® ANTOX liq & Prestogen® FCB liq c & Leucophor® BMF

Synergistic triplet for ultimate whiteness
Protector against earth alkaline and heavy metals
Neutral, reddish high efficient durable optical brightener (OBA)

Bactosol® CBS liq & Bactosol® HPA liq

Highly efficient enzyme combination
Bio scouring
Bio desizing
Helps to decrease the amount of caustic used

“SAFE”: IT’S OUR NATURE TO PROTECT / with the HARD CORE system

Products used in compliance with ZDHC and bluesign®
Controlled and safe chemistry for the consumer
Use less of aggressive chemistry

ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the HARD CORE system

Unique system for white cotton
Improved tear resistance and strength compared to standard system
Provides a market differentiation with improved durability for the consumer

White
IMPROVED TEAR STRENGTH
Premium Quality
LONGER LASTING

HARD CORE / BENEFITS

Safe products from a reliable global partner who applies international safety standards
Enhances fabric quality with improved tensile and tear strength values as well as better DP values (Eisenhut)
Reduced fabric strength loss during pretreatment with same performance level
Possibility to process sensitive articles in terms of lay and crease mark generation during steaming
Beside its outstanding technical performance, allows significant reduction of bleach chemicals, hence reduces the usage of water for wash off during pretreatment
Provides a market differentiation with improved durability for the consumer

The Archroma Way / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Your innovation is critical. Additional effects, functionalities and aesthetics give additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Hard Core flyer