HYDRY (TOWELS)

Does anything beat a fresh towel after a workout?

WE LOVE:

That fresh comforting feeling of a towel after a relaxing shower or workout...
without that damp odorous smell… that builds up over time

BUT DID YOU KNOW:

Nasty smells come from the odorous constituents of our sweat …
… but also from the bacteria that feeds on the fats from your sweat …
… and this odor continues to manifest in a damp towel

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

HYDRY (TOWELS) / A system for odor-fresh towels where bacteria cannot build up on your favorite towel, bath robe or sports towel

Sanitized® T99-19
Antibacterial for cellulosics

High efficiency
High wash fastnes

Sanitized® MintActiv 50
Natural based antibacterial for cellulosic

Based on peppermint oil
High wash fastness

New! Siligen® EH1
Biomass based silicone softeners

Optional Silicone Softeners
Siligen® SIH-S New liq and/or Siligen® SIH liq

Hand feel improver
Hydrophilic
Non-yellowing

Umidol® APY- for white and light shades

Compatible with Sanitized® antibacterial products

Hydroperm® RPU New liq
Moisture Management

High durability
High stability

“SAFE”: IT’S OUR NATURE TO PROTECT / with the HYDRY (TOWELS) system

Soil release effect with a full PFC-free* system
Products used in line with ZDHC & bluesign® requirements

* Below limits of detection according to industry standard test methods

Pfc Free
ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the HYDRY (TOWELS) system

Unique system for fresh and odorless management
Provides a market difference with a clear promise of durability and performance to the consumer
Provides longer lasting end articles, supporting the culture of wear for longer
Provides significant life cycle savings in energy and CO2 emissions during consumer use

Moisture Management
MICROBIAL PROTECTION
Touch/Soft
Fresh & Odorless
Durability/Stay new
Premium Quality
LONGER LASTING
PLANET CONSCIOUS
HEALTH CONSCIOUS

HYDRY (TOWELS) / Main benefits in a nutshell

Safe products from a reliable global partner who applies international safety standards
Products certifications & registrations like BPD, EPA, Oeko-tex, Allergy UK
Enhances fabric quality
- With improved soil & liquid release and moisture management properties (PFC-free*)
- High wash fast antibacterial effects
Swiss antimicrobial expertise since 1935
Sanitized®quality seal available with high awareness and acceptance at the end users
Marketing support at point of sale possible
Provides longer lasting end articles, supporting the culture of wear for longer
Provides significant life cycle savings in energy and CO2 emissions during consumer use

The Archroma Way to a Sustainable World/ Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.