CLASSIC INDIGO ICON

(Formerly known as Archroma “Classic Indigo flow”)

Are your jeans polluting the planet?

WE LOVE:

That there is a pair of jeans for every occasion…
… but still reflecting your personal style
Clothing that does not harm the planet

BUT DID YOU KNOW?

Powder indigo requires more chemicals in the dyeing process compared to liquid indigo...
…all of these end up in the wastewater

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release, safe to touch and wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

CLASSIC INDIGO ICON / An indigo system that produces authentic denim without compromising our planet

Denisol® Indigo 30 liq
Pre-reduced indigo

This product has received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate
Manufacturing plants located in Asia (Pakistan) and America (Mexico)

Setamol® WS p dispersing agent

Maintains the indigo dye dispersion
This product has a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

Dekol® SN liq chelating agent

Reduces water hardness and staining of the dyeing machine
This product has a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

Primasol® NF liq wetting/ penetrating agent

Improved dye penetration
Promotes uniform dyeing
This product has a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

“SAFE”: IT'S OUR NATURE TO PROTECT / with the CLASSIC INDIGO ICON system

Products used in compliance with ZDHC and bluesign®
The indigo is Cradle-to-Cradle certified
There are additional benefits of resource saving and positive impact on the wastewater
Controlled and safe chemistry for the consumer

GOTS APPROVED
ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the CLASSIC INDIGO ICON system

Delivers a more consistent result for premium quality
Less salt, less pollution compared to indigo grain
Embracing sustainable production & lower impact clothing

Fashion Effects
Premium Quality
PLANET CONSCIOUS

CLASSIC INDIGO ICON / Main benefits in a nutshell

Safe products from a reliable global partner who applies international safety standards
Enhances consistency of the dyeing process & premium quality compared to grain indigo
- More automated process, less operational resource
- Shade reproducibility
- Levelness (more 1st quality production)
- Darker tone achievable
- Less salt, less pollution in the wastewater (approx. 50% less)
Switching from grain indigo to Archroma system, the customer has increased the quality of his product while embracing sustainable production & lower impact clothing

The Archroma Way to a Sustainable World / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release, safe to touch and wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Classic Indigo Icon flyer

* Below limits of detection according to industry standard test methods