PURE UNDERTONES

Can we take our cast creativity to the next level?

WE LOVE:

Authentic and exclusive blue jeans…
…with unique shaded color tones that reflect our individuality

BUT DID YOU KNOW:

These undertones are created by applying a layer of color under the indigo
The fashion effect is revealed on the jeans using various ‘distressing’ techniques

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

PURE UNDERTONES / A sulfur bottoming system that brings a new layer of color creativity to your aniline-free* indigo denim

Denisol® Pure Indigo 30 liq
Pre-reduced Indigo

Aniline-free* indigo
This product has received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate
Same performance as regular Indigo
Manufactured in our award-winning Jamshoro production facility (Pakistan)

Diresul® Smartdenim Blue liq
Diresul® Ocean Blues liq range Pre-reduced sulfur dye selection for unique bottoming effects

These products have received the Cradle to Cradle Products Innovation Institute‘s Gold Level Material Health CertificatE

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Dekol® SN liq – chelating agent
Primasol® NF liq–wetting & penetrating agent
Setamol® WS p –dispersing agent

Best-in-class indigo dyeing auxiliaries

These products have a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

Reducing Agent D p – reducing agent
Leonil® EHC liq c - wetting agent

Selected dyeing auxiliaries for Diresul® RDT sulfur dyes

*Below limits of detection according to industry standard test methods

“SAFE”: IT'S OUR NATURE TO PROTECT / with the PURE UNDERTONES system

Products used in compliance with ZDHC and bluesign®
The Denisol® Pure Indigo and Diresul® RDT sulfur dyes are aniline-free*
The Denisol® and many of the core Diresul® dyes are Cradle-to-Cradle certified
Controlled and safe chemistry for the consumer

Aniline-free*
GOTS APPROVED
ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE/ with the PURE UNDERTONES system

Carefully selected range of sulfur dyes ideal for bottoming on indigo
Provide a market differentiation with a wide range of creative casts to classical indigo and current sulfur bottoming effects
Delivers a more consistent result for premium quality
Aniline-free*technology, less pollution, better for the factory workers
Exclusive technology on the market

Wide Shade Gamut
Fashion Effects
Premium Quality
PLANET CONSCIOUS
HEALTH CONSCIOUS
INDUSTRY LEADING

PURE UNDERTONES / Main benefits in a nutshell

Safe products from a reliable global partner who applies international safety standards
Complete denim package of dyes and dyeing auxiliaries that ensures consistency and reproducibility
Unique options in wash-down effects on the denim garment
Multiple achievable indigo tones shading with Diresul® RDT specialties
Aniline-free*technology, less pollution, better for the factory workers
Exclusive technology on the market

The Archroma Way to a Sustainable World / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Pure Undertones flyer

* Below limits of detection according to industry standard test methods