SMOOTH AS IRON (FASHION)

Can we have a non-iron shirt that’s soft and lasts longer?

WE LOVE:

Clothes that can be worn straight off the line
...time after time

BUT DID YOU KNOW?

Traditional non-iron finishes reduce the strength of the cotton...
...especially on collars and cuffs

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

SMOOTH AS IRON / A non-iron finishing system that keeps fabric smooth, soft and strong… especially on collars and cuffs

Fixapret® ELF liq c

Gentle resin for crosslinking of cellulosic fibres
Suitable for low temperature curing
Contains < 1000 ppm of free formaldehyde in the product

Solusoft® NMW liq c & NUP liq

Softeners for elegant hand feel
Low D4 content
Non-yellowing

Catalyst F-M liq

Catalyst for sale crosslinking
Perfectly suitable for resin finish done with Fixapret® ELF

Ceralube® PHD liq c

High density polyethylene

Improves tear strength
Improves abrasion resistance
Garment making improver (sewability improver)

“SAFE”: IT’S OUR NATURE TO PROTECT / with the SMOOTH AS IRON system

Products used in compliance with ZDHC and bluesign®
Controlled and safe chemistry for the consumer

ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the SMOOTH AS IRON system

Unique system for no-iron performance
Reduce greatly tear and strength decrease compared to a standard system
Improve the abrasion resistance compared to a standard system
Provides a market differentiation with improved durability for the consumer
Provides significant life cycle savings in energy and CO2 emissions during consumer use
Provides longer lasting end articles, supporting the culture of wear for longer

Non Iron
Touch/Soft
Durability/Stay new
Improved Tear Strength
Friction Protection
PLANET CONSCIOUS
LONGER LASTING

SMOOTH AS IRON / Benefits in a nutshell

Safe products from a reliable global partner who applies international safety standards
Enhances fabric quality:
- With Improved DP rating (non-iron level possible)
- Reduced fabric strength loss with same performance
Compared to competitor resins, the system supplies lower damage on the treated textile and a higher degree of whiteness
Beside its outstanding technical performance, the system contains < 1000 ppm of free formaldehyde in the product (competitor resins do not have this feature and must be labelled with H350 – “May cause cancer”)
Provides a market differentiation with improved durability for the consumer
Provides significant life cycle savings in energy and CO2 emissions during consumer use
Provides longer lasting end articles, supporting the culture of wear for longer

The Archroma Way to a Sustainable World / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Smooth as Iron flyer