Can we enjoy all the elements of nature with clothes and gear that protect us and the planet? 

WE LOVE:

  • Long walks in the streets or in nature, come rain or snow
  • Premium articles that keep us dry and comfortable, without harming Mother Nature

BUT DID YOU KNOW:

  • PFC-free* water repellent agents usually give a stiffer hand feel to the treated fabric, and their performance tend to drop when combined with softeners.
  • The fabrics treated with PFC-free* repellents also tend to be easily prone to chalk marks.
  • Water repellents sometimes require a tumble dryer cycle or ironing to rejuvenate the effect, which is energy consuming.

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

SOFT SHIELD / A PFC-free* durable water repellent system that provides protection with outstanding softness and no chalk mark, and without the need for a tumble dry treatment whilst keeping you and the planet safe

New! Smartrepel® Hydro LDS liq
PFC-free* DWR for polyester and its blends

  • Excellent water repellency
  • Formaldehyde-free**
  • Long-lasting weatherproof finish
  • Outstanding soft handle
  • Doesn't promote chalk marks
  • No tumble dryer post heat treatment needed
  • High repellence after line dry
  • High running
  • Excellent high temperature stability
  • Ultralow cyclic siloxanes (D4, D5, D6)

*Durable Water Repellent (DWR) free of perfluorinated compounds. Below limits of detection according to industry standard test methods

**Below limits of detection according to industry standard test methods. Not intentionally added

Fluowet®UD
Wetting agent

  • Very low hydrophilic character
  • Very low re-wetting properties
  • High efficiency

Umidol® NYX liq [optional]
Additive​

  • Avoid phenolic yellowing​
  • Highly efficient

Arkophob®DAN New liq [optional]
Crosslinker

  • Durability improver
  • Based on blocked isocyanate
  • Free of 2-butanone oxime
  • C2C – Certified

“SAFE”: IT’S OUR NATURE TO PROTECT / with the SOFT SHIELD system

  • PFC-free*
  • Formaldehyde-free**
  • Compliant with REACH
  • Products used in line with ZDHC & bluesign® requirements
  • Öeko-tex Class I compliant
  • Biodegradability > 90% (OECD Test 302B)
  • Uses raw materials that do not compete with food chain

*Durable Water Repellent (DWR) free of perfluorinated compounds. Below limits of detection according to industry standard test methods

**Below limits of detection according to industry standard test methods. Not intentionally added

***Biodegradability >90% (OECD Test 302B)

  • PFC FREE*
  • FORMALDEHYDRE FREE**
  • REACH REGISTERED
  • bluesign® APPROVED
  • ZDHC Compliant
  • OEKO-TEX CLASS I COMPLIANT
  • HIGHLY BIODEGRADABLE***

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the SOFT SHIELD system

  • Excellent water repellency and properties
  • Keeps fabric breathability
  • Very good repellence after line dry
  • Soft handle
  • Doesn't promote chalk marks
  • Post heat treatment not needed (consumer tumble dryer/ironing)
  • High durability
  • Controlled and safe chemistry for workers & end consumers
  • Embracing sustainable production & lower impact clothing
  • Weather Protection
  • Liquid Protection
  • NO CHALK MARKS
  • Breathable
  • Durability/Stay new
  • Premium Quality
  • HEALTH CONSCIOUS
  • PLANET CONSCIOUS

SOFT SHIELD / Main benefits in a nutshell

  • Safe products from a reliable global partner who applies international safety standards
  • Controlled and safe chemistry for workers & end consumers
  • PFC-free*
  • Formaldehyde-free**
  • Biodegradability >90% (OECD Test 302B)
  • Excellent water repellency and anti-wicking properties
  • Keeps fabric breathability
  • High durability
  • Excellent softness
  • Stable to high temperature environments
  • Embracing sustainable production & lower impact clothing

*Durable Water Repellent (DWR) free of perfluorinated compounds. Below limits of detection according to industry standard test methods

**Below limits of detection according to industry standard test methods. Not intentionally added

The Archroma Way to a Sustainable World/ Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Soft Shield flyer

Featured product portfolio

Below is a select portfolio of SOFT SHIELD products. If you want to learn more, get in touch.

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For expert advice and more information...

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Affiliations & memberships

Archroma are proud members and/or partners with the following organizations

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